The Qi Effect: in our organizations, we design and implement processes, procedures and rules to control events and produce our desired outcomes. The problem is events are not as predictable as they seem to be, so we create new rules to deal with those problems. It creates a bureaucratic nightmare. The antidote? Qi. Qi (pronounced chee) stands for Quality Interaction and is a new way of thinking about strategy execution. At the heart of understanding Qi is understanding what it means to be a person in relation with others.