Big Tech, the Gatekeepers, the AGFAM (Amazon, Google, Facebook, Apple, and Microsoft), the Frightful Five. We’ve got lots of names for the "bad guys" in our marketing story. They are frightening. They are troubling. They are expensive. And they really do have a plan for getting a bigger piece of your marketing budget every year; it’s not paranoia if they’re really out to get you. What we don’t seem to have often enough is a plan to escape Big Tech’s web. We don’t have a clear-eyed, systematic approach to reduce the impact Big Tech has on our brands and businesses & or, too often, the patience and resilience to see it through. How can you do this for your business? How can you escape from Big Tech’s Web? How can you build a brand that customers search for by name? That’s what this episode of the Thinks Out Loud podcast is all about. We take a look at the necessary steps you must take to use Big Tech the right way… and begin to connect with customers without paying tolls to the gatekeepers of Big Tech. Want to learn more? Here are the show notes for you… How to Escape Big Tech’s Web (Thinks Out Loud Episode 395) Headlines and Show Notes Show Notes and Links * Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392) * Big Tech Earnings and The State of Digital Q3 2023 (Thinks Out Loud Episode 390) * Google search antitrust trial updates: Everything we know (so far) * Google search antitrust trial ready to begin: What’s at stake * Google CEO on SGE and Search evolution: ‘We’ll get it right’ * SEO scalability: We have a problem * AI-Generated Clickbait Will Hasten the Demise of Search and Web Publishing | Tom’s Hardware * Google’s AI search experience adds AI-powered summaries, definitions and coding improvements | TechCrunch * Amazon updates visual ...