The AI hype cycle is running its course, with more people starting to ask, “What’s the point of artificial intelligence for our marketing and our business anyway?” That’s good. That’s a super healthy development. Why is that a healthy development? Because it means more people are looking past the hype of AI and instead asking “how can we put this to work?” The key point to note is that you can put AI to work in marketing for your business. And what’s most important is looking at how you do that most effectively, where you place your focus. So, what do marketers like you really need to know about putting AI to work for your business? How can you make sure you’re asking the right questions and learning the right lessons about making AI work for your marketing? That’s what this episode of the Thinks Out Loud podcast is all about. Want to learn more? Here are the show notes for you. What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426) — Headlines and Show Notes Show Notes and Links * AI Won’t Steal Your Job: Smart People Who Put AI to Work Will (Thinks Out Loud Episode 208) * Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424) * The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425) * AI Marketing Tools by Marketing Cloud – Salesforce.com US * Official Adobe Photoshop – Leading AI photo & design software * HubSpot | Software, Tools, Resources for Your Business * Making AI helpful for everyone – Google AI – Google AI * About Smart Bidding – Google Ads Help * AI & Machine Learning Products & Services | Google Cloud * About Performance Max campaigns – Google Ads Help * Macromedia – Wikipedia * Macromedia Ho...