Google is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks often drive traffic and revenue for your business. Even if you can do cool SEO activities to figure out how to be the answer presented, that’s still no guarantee that customers will end up on your website or app. And that’s potentially very bad for your business. What can you do about it? It starts with building traffic and revenue beyond Google. We’ve talked about why that’s necessary for some time. Over the next couple of weeks, we’ll do a deep dive into how you do it. This episode will look at how you put together the right strategy to build traffic and revenue beyond Google, while next week’s will look at how you can choose the right channels to grow your business long term. Want to learn more? Here are the show notes for you. Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 — Headlines and Show Notes Show Notes and Links * Google AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423) * Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397) * Strategy Session: How to Set Goals for Your Business (Thinks Out Loud Episode 389) * Techno-Optimism and Building a Human Brand (Thinks Out Loud Episode 399) * Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398) * Do You Still Need a Website? (Thinks Out Loud Episode 400) * Revisiting How to Escape Big Tech’s Web (Thinks Out Loud) You might also enjoy this webinar I recently participated in with Miles Partnership that looked at "The Power of Generative AI and ChatGPT: What It Means for Tourism & Hospitality" here: Free Downloads We have some free downloads for you to help you navigate the current situation, which you can find right here: * A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.