We’re halfway through the 2020s. Do you still need a website? That’s the question posed on LinkedIn a few days back and, at least in part, underscored by the fact that I saw the question — and responded to it — on LinkedIn. That almost proves its own point, that social channels and Big Tech owned platforms have won and that your website is destined to be an also-ran. Or does it? I’d argue, "No." I’d argue that while you need to carefully curate a digital presence that includes social profile pages and Big Tech hosted platforms, a comprehensive digital presence that doesn’t include your own website and email list is not, in fact, a comprehensive digital presence. That the best way to win is to think in terms of "Hub and Spoke," of using your website in coordination with social and other intermediary channels to provide your customers with the experience and content they need, where and when they need it. Why is your website still important halfway through the 2020s? How can you build an effective "Hub and Spoke" strategy that leverages the best of both your website and social channels? Most importantly, how can you best meet your customers’ needs in the mid-2020s… and beyond? That’s what this episode of the Thinks Out Loud podcast is all about. Want to learn more? Here are the show notes for you. Do You Still Need a Website? (Thinks Out Loud Episode 400) Headlines and Show Notes Show Notes and Links * (Does John Mulaney’s Business Model Work? | Joe Pulizzi on LinkedIn * Deal With It: Digital Makes Marketing Easier for Everyone, Which Makes Marketing Harder For Everyone (Thinks Out Loud Episode 213) * What Connects TikTok and the Hub and Spoke Model of Digital? (Thinks Out Loud Episode 299) * Techno-Optimism and Building a Human Brand (Thinks Out Loud Episode 399) * Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398) * Anticipating Radical Shifts in Consumer Behavior from AI Adoption: A Look into the Future (Thinks Out Loud Episode 396) * Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397) * a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cudGltcGV0ZXIuY29tL2Jsb2cvZXNjYXBlLWJpZy10ZWNocy13ZWItdGhpbmtzLW91dC1sb3VkLTM5NS8%3D&feed-stats-url-post-id=9924...