Artificial intelligence is everywhere in marketing right now. But there’s a sharp breakdown between AI as a test or a pilot and AI that’s doing real work. We’re past the point of AI pilots in marketing. Instead, in 2024, it’s time to put AI to work in your marketing. Why is that important? What does putting AI to work in your marketing mean? And, most importantly, how can you get started? That’s what this episode of the Thinks Out Loud podcast is all about. Want to learn more? Here are the show notes for you. 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud Episode 409) Headlines and Show Notes Show Notes and Links * Usain Bolt – Wikipedia * IMF chief says AI could disrupt nearly 40% of global employment ahead of Davos | CNN Business * AI Will Transform the Global Economy. Let’s Make Sure It Benefits Humanity. * Executives say they’re not ready for AI * Is Google Doomed? And Other Top Digital Trends for 2024 (Thinks Out Loud Episode 408) * Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405) * Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398) * Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397) * Anticipating Radical Shifts in Consumer Behavior from AI Adoption: A Look into the Future (Thinks Out Loud Episode 396) * Your AI-powered Copilot for the Web | Microsoft Bing * Copilot Pro Plan & Pricing – Latest AI Models, Chat Tool & Assistant | Microsoft Store You might also enjoy this webinar I recently participated in with Miles Partnership that looked at "The Power of Generative AI and ChatGPT: What It Means for...