Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out or burned out. Essentially, media is continually in a process of being bundled or unbundled, of integrating and dis-integrating. So, how are you supposed to acquire customers — to create customers — in that world? The simple fact is that the world we all live in changes constantly. It’s true for your customers. It’s true for your business. But, there is a path by which you can connect with customers, acquire customers, and keep your customers no matter how much bundling or unbundling happens around you. And that’s what this episode of the Thinks Out Loud podcast is all about. Want to learn more? Here are the show notes for you. Big Trends: Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud Episode 411) Headlines and Show Notes Show Notes and Links * Quote by Peter Drucker: “The purpose of business is to create and keep a customer” | Goodreads * Belonging to the Brand: Why Community is the Last Great Marketing Strategy: Schaefer, Mark W.: 9781733553391: Amazon.com: Books * The Future of Email Marketing — Interview with Scott Cohen from InboxArmy (Thinks Out Loud Episode 410) * 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud Episode 409) * Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405) * What "It’s All E-commerce" Means in 2024 (Thinks Out Loud Episode 404) * What AI Will Do to Content Marketing (Thinks Out Loud Episode 402) * Revisiting How to Escape Big Tech’s Web (Thinks Out Loud) * The Single Biggest Myth in Digital: Content is Expensive (Thinks Out Loud Epis...