You’ve heard me say many times that “gatekeepers gonna gate.” That’s what they do. Woudln’t it be great if there was an easy, inexpensive way to bypass Big Tech’s gatekeepers? Wouldn’t it be wonderful if you could extend your brand’s awareness and reach without having to rely too heavily on Amazon, Google, Facebook, Apple, or Microsoft? Would you believe me if I said there might be an option you’re overlooking? What is that option? Podcasting. Now, I want to be fair. Podcasting takes some work. It requires consistency, patiences, and at least a little effort. It’s absolutely not the right choice for every business. But, where it works, it offers an exceptional way to bypass the gatekeepers in Big Tech and reach your customers for relatively low cost. What makes podcasting work? Why is it a good option for some businesses? What questions should marketers and strategists ask as they consider podcasting? And, of course, how can your business use podcasting to bypass the Big Tech gatekeepers? That’s what this episode of the Thinks Out Loud podcast is all about. Want to learn more? Here are the show notes for you. Can Podcasting Help Your Business Bypass the Gatekeepers? (Thinks Out Loud Episode 413) Headlines and Show Notes Show Notes and Links * Google Lacks Vision: Big Tech Earnings and the State of Digital Q1 2024 (Thinks Out Loud Episode 412) * Google Podcasts – Wikipedia * Podcast statistics & trends in 2024 – Podcastpage.io – The Podcast Website Builder * Google Podcasts can import your Play Music subscriptions – 9to5Google * Podcast Statistics & Industry Trends 2024: Listens, Gear, & More * What Connects TikTok and the Hub and Spoke Model of Digital? (Thinks Out Loud Episode 299) * Is Content Still King or Have the Gatekeepers Won? (Thinks Out Loud Episode 328) * How to Drive Business Using Digital (Thinks Out Loud Episode 368) * Do You Still Need a Website? (Thinks Out Loud Episode 400) * A Podcasting and Content Marketing Case Study (Thinks Out Loud Epis...