The Information reports that Amazon and Google are quietly tamp ing down generative AI expectations, noting that it’s tough to make the case for AI benefits “because of the high cost of the software and the difficulty of measuring productivity gains.” That echoes the comments I’d made in this “Best of Thinks Out Loud” episode that “We’re past the point of AI pilots in marketing. Instead, in 2024, it’s time to put AI to work in your marketing.” Why is this reality important for your brand and your business? What does putting AI to work in your marketing mean? And, most importantly, how can you get started? That’s what this episode of the Thinks Out Loud podcast is all about. Want to learn more? Here are the show notes for you. Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud) Headlines and Show Notes Show Notes and Links * Amazon, Google Quietly Tamp Down Generative AI Expectations — The Information * Google Lacks Vision: Big Tech Earnings and the State of Digital Q1 2024 (Thinks Out Loud Episode 412) * No One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415) * Picks, Shovels, and the AI Gold Rush (Thinks Out Loud Episode 414) * Usain Bolt – Wikipedia * IMF chief says AI could disrupt nearly 40% of global employment ahead of Davos | CNN Business * AI Will Transform the Global Economy. Let’s Make Sure It Benefits Humanity. * Executives say they’re not ready for AI * Is Google Doomed? And Other Top Digital Trends for 2024 (Thinks Out Loud Episode 408) * a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cudGltcGV0ZXIuY29tL2Jsb2cvdGltZS1mb3ItbWFya2V0aW5nLXRvLXVzZS1haS10aGlua3Mtb3V0LWxvdWQtZXBpc29kZS00MDUv&feed-sta...