As noted in the past, with all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team — is it time for many of your teams — to use AI? The simple answer to the question is, “yes.” As it happens, the more complicated answer is yes, too. Why is it time for your team to use AI? Where are the areas where AI can provide the greatest value to your organization? How can it help you improve your marketing — and your business? And, most importantly, how can you get started? That’s what this episode of the Thinks Out Loud podcast is all about. Want to learn more? Here are the show notes for you. Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud) Headlines and Show Notes Show Notes and Links * Gartner says Generative AI is entering the Trough Of Disillusionment | LinkedIn * Gartner Hype Cycle Reviews Digital Technology and Trends * Ethan Mollick on X: "People on this site: AI is going through the Gartner Hype Cycle. AI: Using historical Hype Cycle data from Gartner, itself, only 4.1% of technologies actually fit the growth, decline, plateau pattern described by the Hype Cycle. (Though this is only one approach to the data) https://t.co/5yDu2lUM4P" / X * Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405) * Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud) * AI Makes Human Expertise and Creativity More Vital in Marketing & Communications * Working with AI: Two paths to prompting – by Ethan Mollick * The Best Available Human Standard – by Ethan Mollick * Federal Register :: Copyright Registration Guidance: Works Containing Material Generated by Artificial Intelligence * a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cuYWRvYmUuY29tL2NvbnRlbnQvZGFtL2NjL3VzL2VuL3Byb2R1Y3RzL3NlbnNlaS9zZW5zZWktZ2VuYWkvZmlyZWZseS1lbnRlcnByaXNlL0ZpcmVmbHktTGVnYWwtRkFRcy1FbnRlcnByaXNlLUN1c3RvbWVycy0yMDIzLTA5LTEzLnBkZg%3D%...