I’m calling it: We’ve reached “peak AI.” There’s too much hype. With over $50B in venture capital investment in 2023 and literally thousands of “AI focused companies” in marketing technology alone, that’s a bubble that needs to let at least some air out and soon. And when that happens, we usually see a serious backlash. My advice to you if and when that happens for artificial intelligence is simple: Ignore it. Seriously. You need to ignore any AI backlash. Not because it won’t be justified… at least in part. But because hype and backlash are two sides of the same coin. One side assumes everything is amazing and can never go wrong. The other assumes everything is terrible and can never go right. And, at least as we’re seeing with AI, neither of those is true. Sure, AI is overhyped. And, yes, you want to ignore that hype. At the same time, artificial intelligence is also capable of improving your content, focusing your thinking, and helping your customers have better experiences. Why wouldn’t you embrace that? How can you use AI to drive better results? Where should you put your focus? And why is it so important to ignore the coming AI backlash? That’s what this episode of Thinks Out Loud is all about. Here are the show notes for you. Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417) — Headlines and Show Notes Show Notes and Links * Gartner hype cycle – Wikipedia * Gartner Hype Cycle Reviews Digital Technology and Trends * (1) Ethan Mollick on X: "People on this site: AI is going through the Gartner Hype Cycle. AI: Using historical Hype Cycle data from Gartner, itself, only 4.1% of technologies actually fit the growth, decline, plateau pattern described by the Hype Cycle. (Though this is only one approach to the data) https://t.co/5yDu2lUM4P" / X * Amazon, Google Quietly Tamp Down Generative AI Expectations — The Information * Gartner Predicts Search Engine Volume Will Drop 25% by 2026, Due to AI Chatbots and Other Virtual Agents * Which AI should I use? Superpowers and the State of Play * a href="https://www.timpeter.com/?