AI might be in the “trough of disillusionment” among some people but it’s far from dead. Not only have Google and OpenAI made amazing advancements to their tools in recent days, they’re making those tools available to most people for free, right now. As such, an increasing number of customers are using AI every single day. What’s even better is that most savvy marketers aren’t spending their time thinking about the artificial intelligence; they’re thinking about their customers. That’s what you should do too. Because AI isn’t what matters. Your customers are what matters. And AI only matters if your customers are willing to use it. So, will your customers use AI? If not, what’s keeping them from putting it to work? And, most importantly, how can you help them not only choose to use your AI tools, but also choose your business? That’s what this episode of the Thinks Out Loud podcast is all about. Want to learn more? Here are the show notes for you. The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud) — Headlines and Show Notes Show Notes and Links * Americans increasingly using ChatGPT, but few trust its 2024 election information | Pew Research Center * Should generative AI programs credit their sources? Many US adults say yes | Pew Research Center * Americans’ views of artificial intelligence | Pew Research Center * Edelman offers its Top 20 Brand Trust Factors – PDF link * OpenAI to open access to ChatGPT without sign-up- Republic World * Desk Set (1957) – Quotes – IMDb * Mini-MBA: Digital Marketing | Rutgers Business School * Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417) * Revisit...