In this episode of This Week in Health Tech, first episode of 2022, Vik and Jimmy welcome Jared Johnson, from Healthcare Podcast Rap. Vik and Jimmy discuss hybrid healthcare or consumer first healthcare in this episode. Jared starts with explaining discussing what hybrid healthcare is with an example of 23 and me. He also mentions examples of Best Buy buying healthcare companies or even Walmart. How do you adapt as a CEO / CIO / CMIO of a traditional healthcare organization? Jared mentions that the margins are already lower in healthcare and how do you part w/ the little margin and partner w/ consumer brands. The group then discusses digital transformation and impact on consumer driven healthcare. Jared indicates that this is still the very beginning of consumer brands in healthcare. But as a healthcare executive, empathy will help understand the change of consumer driven healthcare. Vik then says that consumers are getting used to on-demand with example of uber and banking apps, so why not in healthcare. This is where asynchronous telehealth could also benefit consumers. The group then discusses machine learning and AI, and how it is becoming more accessible, and this allows more entrants or developers in healthcare. Plus w/ FHIR APIs, it allows app developers access to their own data. Jared mentions that partnerships w/ consumer brands in healthcare is still slow but it is happening. Vik mentions the example of the meditation app Calm and how it could be part of person's healthcare. Also Apple Health is connected with thousands of healthcare organizations and collects daily health information through apple watch.  Website: http://www.thisweekinhealthtech.com Twitter: @TWIHT1 Tido Inc.: https://www.tidoinc.com/ Music Provided by Soundstripe.com Linkedin: Vik Patel Linkedin: Jimmy Kim Guest Information: Linkedin: Jared Johnson Health Care Rap Podcast on Apple Podcast Mentions: Calm App Apple Health Support the show (http://www.thisweekinhealthtech.com/)