Vik and Jimmy welcome Jared Johnson, a top 100 influencer digital strategist passionate about building innovative healthcare brands.We talk about how digital strategy has allowed us to have completely personalized touchpoints and engagements with people instead of traditional blasting people with TV spots, radio commercials and taking out ads in the newspaper.We talk about marketing gone wrong, combating fake news, and data privacy. Jared provides an example of putting out trusted health information, Dr. Justin Smith (doc smitty).Jared shares his insights on effective marketing channels used today.** We do apologize for minor mic issues in this episode especially with Vik's microphone.  Support the show (http://www.thisweekinhealthtech.com/)