Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again? To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design!  I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. We talk about: Why 72% of people buy because of packaging  Creating recognition and memorability with an unforgettable unboxing experience  Building brand awareness on a budget  More amazing tips to use your product’s packaging as a sales tool!  Join us to learn how to elevate your packaging with storytelling and sustainability to attract more of your dream clients!   Join me on Thrive by Design for podcast episode 464! Here are the resources mentioned in the show:   Hidden Path Creative’s Website Hidden Path Creative’s Instagram The Ultimate Product Party Laying The Foundation Book a free Discovery Call The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram:   Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok