What would life be like if 80% of your customers came back to buy from your website again… and again… and again? It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it. Here’s a sneak peek of what we cover: Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection 4 key strategies Chelsea uses to build a thriving community around her brand that keep people coming back Chelsea’s best advice for fixing your customer return rate (hint: it’s not offering discounts!). This is a huge deal if you find selling in person really easy but haven’t figured out how to make that come across online yet Opening up the communication channels with new customers and how to train people to talk to you and connect with your brand and that you care about their input (which also boosts your brand with the internet gods) How Chelsea sells out collections by designing for specific customers from her loyal fan base (and how you can become super confident doing the same by nailing down a few key parts of your brand) This episode is a must-listen – it’s packed with actionable strategies that could transform your business for good.  If you’re fired up thinking about doubling your return customer rate, make sure you sign up for our free Supercharge Your Online Sales Challenge.  We’re going to be challenging you to get into action and start making money in real time. It starts April 8th, so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge.  This will give you a little taste of what Chelsea and our other amazing coaches will be teaching in the Train Your Customers to Buy from You Online program, which is starting on April 23rd, 2024. Check it out at https://www.flourishthriveacademy.com/tyc/  Join us to learn the insider secrets to creating unbeatable brand loyalty and a thriving community around your jewelry business!   xo, Tracy   Here are the resources mentioned in the show:   Follow Chelsea on Instagram! - https://www.instagram.com/horsefeathersgifts/ HorseFeathers Gifts - https://horsefeathersgifts.com/ ‘1000 True Fans’ by Kevin Kelly - https://kk.org/thetechnium/1000-true-fans/ Supercharge Your Online Sales Challenge - http://www.flourishthriveacademy.com/supercharge Train Your Customers to Buy from You Online - https://www.flourishthriveacademy.com/tyc/  Apply For Early Bird Enrollment to Train Your Customers To Buy Online - https://flourishthrive.typeform.com/to/BRAFDJMF?typeform-source=app.asana.com   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    1. Click here https://podcasts.apple.com/us/podcast/thrive-by-design-business-marketing-strategy-for-fashion/id1050430716 to review the show 2. Select “Ratings and Reviews” and “Write a Review” 3. Share your favorite insights and inspirations   If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.   xo, Tracy Matthews   Follow on Instagram:   Follow @Flourish_Thrive on Instagram - https://www.instagram.com/flourish_thrive/ Follow @TracyMatthewsNY  Instagram - http://instragram.com/tracymatthewsny Follow Flourish & Thrive Facebook - https://www.facebook.com/FlourishThriveAcademy   Follow us on Tik Tok:   Follow @Flourish_Thrive Tik Tok - https://www.tiktok.com/@flourish_thrive Follow @TracyMatthewsNY on Tik Tok - https://www.tiktok.com/@tracymatthewsny