Episodes
Maximize your profits this Mother's Day with these 10 easy-to-implement strategies. Join Kathleen as she shares practical tips and insights for optimizing your operations and increasing revenue during this busy time. πŸ₯°
Published 04/30/24
Explore the challenges and opportunities of navigating change. Join Kathleen as she delves into the emotional journey of change and offers practical strategies for overcoming our natural resistance . Whether you're facing a major transition in your floral business or personal life, this episode will provide you with the tools and inspiration to navigate change with courage and resilience. 🌺
Published 04/23/24
Published 04/23/24
Learn how to release the burden of Pricing Guilt and embrace your full potential as a floral designer. Join me as I explore the common struggles floral designers have with pricing (yup, including me) and offer actionable insights for letting go of the guilt and confidently pricing your work. Whether you're a seasoned professional or just starting out, this episode will help you break free from limiting beliefs and embark on a journey towards pricing freedom. πŸ₯°
Published 04/16/24
Unlock the secrets to crafting an offer that your floral clients will find irresistible. Join Kathleen β€” expert mentor to ambitious floral designers β€” as she shares her proven strategy for creating compelling floral offers that don't rely on discounts or being cheap.Β  πŸ₯° Whether you're launching a new product, service, or promotional campaign, these insights will help you stand out in the competitive floral industry and attract more DREAM customers.
Published 04/09/24
Join Kathleen, mentor and coach to ambitious floral designers, as she guides you through 10 powerful questions designed to ignite your entrepreneurial journey πŸ’ƒπŸΌ Learn how to self-coach so you can cultivate confidence as you navigate the challenges and opportunities of the floral industry (and life as well πŸ₯°).
Published 04/02/24
Are you tired of feeling overwhelmed by the endless to-do list that comes with running a floral design business? Today, I'm sharing my top 10 productivity shortcuts that will help you reclaim your time and streamline your workflow. But most importantly, they will help you conserve your precious brain-power so you can focus it instead on what you do best – creating beautiful flowers for the people. πŸ₯³
Published 03/26/24
Whether you do your own branding or have people helping you, articulating your vibe is something that has to come from within you β€” the Flower Boss 😎 In this episode I'll walk you through my really simple, really effective and really fun way to build a mood board for your business. And you may be surprised to learn that I only want you to include ONE flower pics on your board.
Published 03/19/24
If you've been a florist for a hot minute, you know what rejection feels like. It's that customer who says "no" because you're too expensive, or that bride who ghosts you after pouring your heart and soul into their proposal. In this episode I'll teach you a simple concept that changed my understanding of what it means to be rejected forever. Here is the link to the book The Success Principles by Jack Canfield: https://amzn.to/3v2OhcH
Published 03/12/24
Get ready for a money makeover! In this episode, we dive into the financial side of floral design, demystifying crucial terms so can elevate your business profitability. Say goodbye to financial uncertainty and embrace the language of growth instead. πŸ₯° Helpful links from the podcast: Pricing with Confidence for Florists – https://forflorists.com/product/pricing-with-confidence/ YouTube Video: Growing a Profitable Flower Business – https://www.youtube.com/watch?v=M58G5IRMFXs
Published 03/05/24
I run my business β€” and live my life in fact β€” in 90 day increments. πŸ€— And the first thing I do at the start of each 90 day stretch is set my goal. I have found this simple exercise to be the most important thing I do over the course of any three months and I share how I do this with you in this podcast. And if you want to check out my most favourite planning tools + templates, here's a link to my Goal-Getter Bundle:Β  https://forflorists.com/shop/goal-getter-bundle/
Published 02/27/24
This is the journey I'm on and I know many of you are as well. I purposely say "finding" because getting clear on the vision for your business (and life) is a process...a series of steps that don't all happen at once. Instead, I'll share with you five super-practical steps to take that will help you decide what you want and how to get it. πŸ₯°
Published 02/20/24
It's a question I get asked a lot and maybe one you've considered yourself: I'm thinking about buying an existing flower business β€” how do I know it's the right thing to do? Today I share the most important questions to ask when you're considering buying a flower business.
Published 02/13/24
Job #1 of every entrepreneur is to believe that it's possible. But what exactly does that mean? And how do you keep that belief when things aren't going your way? Listen in and I'll share what "believing it's possible" means to me and how it can inspire you too πŸ₯° Book your 1:1 Strategy Session with Kathleen HEREΒ πŸ’ž
Published 02/06/24
I know, "Time Management" has been done to death and, like you, I've tried all the things and gone to all the trainings. But, there are three hacks that I've collected over the years that have become my go-to tools for getting shi*t done. Join me today and I'll take you through each of them.
Published 01/30/24
It's tempting to believe that the way to woo customers is to fight the Price War and offer products at the cheapest prices you possibly can. I know I did...and I can tell you from experience it does not work πŸ˜‚ Instead, listen in to this episode and I'll share a different way to approach, and win, the Price War. Book your 1:1 Strategy Session with Kathleen HEREΒ πŸ’ž
Published 01/23/24
Being profitable during Valentine's Day is very different from being busy β€” and I learned the hard way that you can be really, really busy but not make much money πŸ€‘ So listen in and I'll share my four best pieces of advice on how to be profitable during this unique floristry event. Book your 1:1 Strategy Session with Kathleen HEREΒ πŸ’ž
Published 01/16/24
Experts predict the flower industry is going to grow a LOT in the next few years. So if you find yourself asking "then where the heck are all the customers?", this podcast is for you as I'll share my top tips for finding those bread-and-butter customers. 😍 Book your 1:1 Strategy Session with Kathleen HEREΒ πŸ’ž
Published 01/09/24
I'm so excited it's 2024. πŸŽ‰ This year, I'm taking a refreshed approach to goal setting in my flower business and I thought it might be helpful to share my process and talk through the steps I'm taking so you can achieve your Flower Boss goals. 🌸 Book your 1:1 Strategy Session with Kathleen HEREΒ πŸ’ž
Published 01/02/24
As 2023 comes to a close, I thought it might be helpful to share with you my go-to framework for a little annual reflection. Like most things I do, I like to keep it short + sweet, so in this podcast, I share my 3-Step Framework and I talk through some of my best lessons for 2023. πŸ’–
Published 12/26/23
It doesn't matter if you're aiming for seven-figure sales or are just starting out, learning how to scale your business is a key to every florists' success. Listen in and I'll share my super-effective, 3-step process for scaling any flower biz.
Published 12/19/23
On any given day, I don't read a lot β€” no more than 10 pages max. But I make a point of doing this EVERY day and, over the course of a full year, I actually do read a lot! Tune in and I'll share my favourites from 2023 that I think would be helpful for every florist.
Published 12/12/23
These five questions I've collected over the years have changed the game for me πŸ’₯ Whenever I'm feeling stuck or not liking the results I'm getting, I ask myself these Fab 5 questions. And, even when there aren't neat answers to each one, I ALWAYS find clarity and make progress.
Published 12/05/23
Contrary to what you may have heard, most people are not born being good at selling. I can say with certainty that I wasn't! Instead, we get to learn how to sell and, like everything else we do, get better at it with good instruction and practice. Listen in and I'll share some of my best selling tips that I use in my flower business.
Published 11/28/23
When it comes to managing my work schedule, I've literally tried every system out there (ok, not every system but it sure feels like it πŸ˜΅β€πŸ’«). But I recently experimented with a new way to organise and plan my time...and it has been AH-MAZING! It's a simple, three step process that has dramatically reduced the low-lying anxiety that comes from feeling we're not getting enough done. Listen in to the episode, it's a good one.
Published 11/21/23