In this episode of Through Your Looking Glass, Patrick Comer and Jonathan Knight talk about machine learning platforms' benefits and challenges. Jonathan is the founder and CEO of Qmee — a survey platform that helps people make buying decisions through numerous questions. Jonathan discusses the importance of proper data collection and ways of utilizing it. He notes that it is crucial to divide fraudsters and real people before using data. He explains how they deal with frauds and what it takes to gather valuable and relevant data. He thinks that machine learning is the future, but it still needs to be driven by humans. People need to help the machine while learning by optimizing it regularly. In the end, Jonathan talks about the stack they use at Qmee and how they've created a vast database with high-quality surveys.