Diversity and inclusion are two of the hottest topics in today's business world. But, many companies don't go beyond just talking about them. So, it is time for us to stop talking and start acting towards making the business world equally open for everyone. In this episode of Through Your Looking Glass, our host, Patrick Comer, chats with Charlene Adamah and Graham Idehen, the co-founders of Colour Of Research (CORe). Graham is also the Director of Customer Success at Lucid.  Charlene and...

In this episode of the Through Your Looking Glass podcast, we have a special guest here with us. One of the first employees at Lucid and currently an entrepreneur himself, Vignesh Krishnan. Vignesh was an invaluable part of our team at Lucid for more than eight years. Then, in 2018 he decided to pursue his own passion project, which we now know under the name Research Defender.  As Vignesh tells us in the episode, Research Defender does what its name suggests: it manages and prevents fraud in...

In the light of our recent partnership with The Trade Desk, we're so excited to have Brenda Tuohig on our show as we discuss the value of AdTech and ResTech working together. First, let's start by getting to know Brenda a little bit better.  She's the Senior Vice President of Global Data Partnerships at The Trade Desk, the fastest-growing demand-side platform in the industry. Before joining The Trade Desk, she was Vice President, Global Agency Partnerships at Oracle Data Cloud. Currently, in...

In today's episode of the Through Your Looking Glass podcast, Rick Kelly, the Chief Product Officer at Fuel Cycle, joins our host Patrick Comer to discuss the past, present, and future of the ResTech Industry. Fuel Cycle is a Market Research Cloud, and as our guest states, it is developed to help companies maintain a constant connection to their prospects, customers, and users.  Patrick and Rick talk about the importance of market research, claiming that businesses didn't realize how...

In the latest episode of the Through Your Looking Glass podcast at SampleCon, Patrick Comer chats with Katie Gross about her experience as Chief Customer Officer at Suzy. Katie recently changed jobs and talks about the importance of being bold and chasing dreams regardless of circumstance. Katie shares her experience and thoughts on modern-day paneling and its challenges. She talks about the importance of building a healthy company culture and says that CEOs have the most responsibility. She...

Welcome to another short version of the Through Your Looking Glass podcast, recorded at SampleCon. It is our pleasure to present the powerhouse in the Sample Industry, Jamin Brazil.  Jamin is the Chairman at HubUX and the Host of the Happy Market Research podcast. In this episode he joins host, Patrick Comer, to share stories from his career.  Jamin and Patrick  touch upon the impact COVID-19 had on the market research industry and discuss the future of the ResTech space. 

Mario Carrasco is a Co-Founder and Principal of ThinkNow, a technology-driven cultural insights agency that helps companies identify the cultural drivers that impact customer decisions. He dedicates his time to multicultural marketing research, one of the core topics in this episode. Mario talks about the beginnings of ThinkNow, distinguishing its primary goals throughout its ten-year existence. He focuses on diversity and inclusion in the marketing sphere, adding that marketers should be...

The concept of culture and diversion is a burning question of today. And that's because people are often unaware of what the culture is. Luckily, culture-oriented people, such as Linda Ong and Sarah Unger, are here to raise awareness about the importance of understanding culture and apply its principles to a world that never stops changing. Linda Ong and Sarah Unger are Co-Founders of Cultique. Cultique is founded with a unique goal in mind - to analyze and translate culture in a world that...

What is your first thought when someone says they’re a board member? Do you imagine a cold-faced person pulling all the strings at a company? Most people share that same perception, but the best way to understand what it’s like is to hear it first-hand. So on this episode, it’s our pleasure to welcome Deborah Elam, the President, and CEO of Corporate Playbook and Lucid Board member. Deborah's career path is quite interesting. She started as an intern at GE and then joined one of their...

Partnering with media measurement platforms can be one of the most important decisions you make when looking to scale your business. Gathering valuable datasets can provide business owners with information on their target audience and other critical data elements. In the latest episode of Through Your Looking Glass, the host, Patrick Comer, talks to Laura Manning, the Director of Strategic Partnerships, and Kevin Evers, the Executive Director of Business Development at Lucid. They uncover key...

In this episode of Through Your Looking Glass, Patrick Comer and Jonathan Knight talk about machine learning platforms' benefits and challenges. Jonathan is the founder and CEO of Qmee — a survey platform that helps people make buying decisions through numerous questions. Jonathan discusses the importance of proper data collection and ways of utilizing it. He notes that it is crucial to divide fraudsters and real people before using data. He explains how they deal with frauds and what it...

Ever wondered what ResTech is all about? Does it aim to replace research services or satisfy the already existing needs of the market? Boy, do we have a guest for you!Jeremy King joins our host Patrick Comer to discuss the tech in ResTech. He is the...

Is technology our friend, enemy, or both? How do we make data analysis and visualization more effective? And how do you differentiate yourself from other companies on the market? Naira Musallam is here to answer these questions for us.In this episode of...

You know that feeling when you are with a close friend, talking about the things you are passionate about? If it sounds familiar, you will sense it by listening to the latest episode of the Through Your Looking Glass podcast. Our Host, Patrick Comer,...

Technology exists within every aspect of our lives, whether we like it or not. Shane Skillen sees technology as the pendulum that never stops swinging. His rich experience in business leads him to state that technology makes everything cheaper, faster,...

Is facing the unknown a challenge or an opportunity? Or, is it both? You'll get the answer to these questions from Mendy Orimland, the Chief Revenue Officer of Prodege. In this episode of Through Your Looking Glass, Mendy and host Patrick Comer, talk...

Is facing the unknown a challenge or an opportunity? Or, is it both? You'll get the answer to these questions from Mendy Orimland, the Chief Revenue Officer of Prodege. In this episode of Through Your Looking Glass, Mendy and host Patrick Comer, talk...

2020 was quite a challenging year. The coronavirus outbreak changed the world. It reshaped our everyday life and had a significant impact on the global economy. Industrial sectors of all kinds are trying to adapt to the current situation.  In this...

Rob Holland has had to travel a long way - from working at CGC to becoming CEO of Feedback Loop. The journey wasn’t easy, but that’s how he got a vast amount of experience in the consumer space. Luckily for all of us – he selflessly shared his knowledge...