Market researchers must focus on user experience with Rick Kelly of Fuel Cycle - Live at SampleCon
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Description
In today's episode of the Through Your Looking Glass podcast, Rick Kelly, the Chief Product Officer at Fuel Cycle, joins our host Patrick Comer to discuss the past, present, and future of the ResTech Industry. Fuel Cycle is a Market Research Cloud, and as our guest states, it is developed to help companies maintain a constant connection to their prospects, customers, and users.  Patrick and Rick talk about the importance of market research, claiming that businesses didn't realize how significant market research could be for their growth. As everything revolves around exceptional customer experience, market researchers' work is more than valuable.  The tech industry, alongside ResTech, has faced many challenges during the pandemic, but, as our guest states, even the pandemic didn't stop innovations.
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