Our guest, Ivana Radojevic, has a wealth of digital marketing and communications experience, most of it in a high-growth, startup environment. Her current passion project is called Merchant Mastery which offers online sales and marketing courses and weekly coaching programs for Shopify store owners. Alongside the courses, where she teaches over 10 hours of modules on email marketing, she also produces and co-hosts the official Merchant Mastery Podcast. Her specialties include eCommerce, Email Marketing, Digital Strategy, and Influencer Marketing  In today's episode, she shares valuable insights on how to effective marketing an eCommerce business.