In today’s episode, we will explore the science of pricing and how to stop leaving money on the table. Our guest today is Per Sjofors. Also known as “The Price Whisperer”, Per is a thought leader and author in how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker and appears regularly on podcasts and business radio shows.  Over 15 years ago, Per developed a process for conducting pricing experiments. While many business schools teach pricing in a separate or detached activity, Per believed that it needed to be integrated with customer targeting, product and/or service features, marketing channels and messages, and sales channels and methods. https://sjofors.com/pricing-strategy-services Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!