Finding the right name for a business is fraught with the dangers of overthinking, trying to say too much, or even a straight up misalignment with the brand. Our guest on today’s episode knows a thing or two about creating buzzworthy brand names. She is the creative genius behind countless brand names with an impressive client list that includes Amazon, Coca-Cola, Disney, Google, Twitter and Colgate. Alexandra Watkins started her naming firm, Eat My Words, in 2005 and has since become a leading and outspoken authority on brand names. Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine. Her brand name hall of fame includes: the Wendy’s Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and the frozen yogurt franchise Spoon Me. Learn more about the Time to Thrive Membership and other programs at www.TimeToThrive.Zone!