This year’s Tech Growth & Innovation Conference helped vendors supercharge their growth engine in light of generative AI, economic uncertainty and evolving B2B customer demands. Listen to this month’s Time to Value podcast to hear Gartner’s most popular insights from the event.

In the latest Time to Value podcast, host Todd Berkowitz welcomes Vice President Analyst Alan Antin and Director Analyst Isoke Mitchell for a chat about GenAI for tech marketers. We look at what we’ve learned and where we’re going. We cover use cases, budgeting, technology, talent and governance.

Product managers must deliver solutions that are feasible, usable and reliable. On this month’s edition of the Time to Value podcast, Craig Roth shares insights from Gartner’s 2023 User Behavior and Influence Survey to help product managers optimize for user adoption and retention.

Competitive and market intelligence silos across the enterprise waste resources and result in misaligned outputs. This Time to Value podcast explores how product leaders can avoid wasted effort, improve product and go-to-market decisions, and measure competitive intelligence to prove business impact.

Listen to this month’s Time to Value Podcast to learn how leading companies are tapping into the increasingly influential developer persona and connecting developer marketing efforts to their overall go-to-market strategy.

In this episode of Time to Value: Gartner’s Marketing and Product Management Podcast, host Craig Lowery and guest Adrian Lee delve into why product managers must focus on defining and measuring customer value and how they should do so.

With the rise of GenAI, likely flat investment and a continued muddy economic environment, marketing planning is more challenging than ever. This inaugural podcast episode for tech marketing leaders addresses budgets, talent and org, technology, metrics and strategy.

In this episode of Gartner’s Product Marketing and Management Podcast, host Cliff Gilley discusses the opportunities and risks presented by generative AI with Gartner VP analyst Craig Lowery.