One of the best skills any small business owner can develop is to pay attention to what others do. There are valuable lessons to be learned, both on and offline, if you just know where to look. This week as I walked my dog, considered selling putting our house up for sale, and unsuccessfully tried to make a purchase online, I saw several things that could be improved in my own business—and maybe yours as well. Prefer a transcript? Here you go! What you’ll learn in this episode: What happens when your message doesn’t match your brand, and how to spot potential issues in your business Why you’re probably not following up enough, and how to make it easy to reach out to potential clients and customers One simple thing you can do to make more sales Resources mentioned: Six-Figure Systems includes more than 60 courses and toolkits to help grow your business. Start your $7 trial today and see everything that’s included. Email Marketing Campaigns offers a system for crafting emails that your subscribers want to read, and that make sales, too.