One of the biggest lessons I learned in business is that I don't have to work harder to make more money. I just have to improve what's already working. It's all about turning up the dial in a few strategic places so that you can build your list faster, generate more opens, and get more eyes on your offers. Prefer a transcript? Here you go! What you’ll learn in this episode: How incremental improvements increase revenue without having to work harder Why no one can tell you what your open or click rates should be, and why you should still care about them Why you don't need a complicated split-testing system to make improvements to your email marketing efforts How to change up your calls to action to increase click through Resources mentioned: Six-Figure Systems How to build an audience from scratch (Online Business Roadmap Step 1) How to create your first opt-in offer (Online Business Roadmap Step 2) Create a newsletter habit (Online Business Roadmap Step 3) Creating your first digital product (Online Business Roadmap Step 4) How to write a simple sales page (Online Business Roadmap Step 5) Improving your content marketing results (Online Business Roadmap Step 6) Improving your opt-in funnel (Online Business Roadmap Step 7)