There are two ways to make more money in your business: You can either sell more products, or you can increase the price of the products you sell. In this episode, we're going to talk about how simple improvements in your product offers can result in both more sales and in higher revenue. In many cases, you can even make these improvements without adding a bunch of extra work for yourself. How's that for a win/win? Prefer a transcript? Here you go! What you’ll learn in this episode: Why your customers value proximity, and three ways to offer it without booking 1:1 calls How "perceived value" works to increase your revenue How catering to different learning styles can allow you to charge more for the same product Why making it easier for your customer to succeed can result in more sales Resources mentioned: How to build an audience from scratch (Online Business Roadmap Step 1) How to create your first opt-in offer (Online Business Roadmap Step 2) Create a newsletter habit (Online Business Roadmap Step 3) Creating your first digital product (Online Business Roadmap Step 4) How to write a simple sales page (Online Business Roadmap Step 5) Improving your content marketing results (Online Business Roadmap Step 6) Improving your opt-in funnel (Online Business Roadmap Step 7) Increasing engagement and making more sales with email marketing