One of my favorite podcasters, Mike Schmitz, has a rule for his kids: “Create more than you consume.” This is great advice not just for kids, but for all of us—maybe especially for online business owners. With a never-ending supply of webinars, courses, blog posts, TikToks, YouTube, books, and more, it’s easy to find yourself consuming more than you produce. That’s a dangerous path to follow when your income is dependent on the courses, products, and other content you create. But where should you draw the line between “need to learn” and “need to create”? That’s what we’re exploring in this week’s podcast episode. Prefer a transcript? Here you go! What you’ll learn in this episode: Why you can’t learn without creating How to choose what you consume with more intention Why content creation is harder than content consumption Why learning new things feels more productive than it really is The difference between high-value and low-value consumption How not to waste time and money on content you can’t use How to schedule enough time to both learn AND implement Resources mentioned: Mike Schmitz on Focused and on Bookworm MyNAMS Six-Figure Systems Lynn Terry’s ClickNewz How to Grow an Idea Garden