Turn and Face the Strange Ch-ch-ch-Changes
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Under Pressure: TikTok is about to push out a new app, as Instagram says "Let's Dance." The Modern Love between third-party platforms and APIs. And Life on Mars might seem easier than the Space Oddity we're seeing in Meta's ad auction these days.
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The marketing announcements are plenty — so why can't any of us actually use these cool new things? TikTok to lay off a big chunk of their support team. Meta adds video to catalog ads. And the science behind offering a dollar discount or a volume discount — which performs better depends on what...
Published 05/22/24
Published 05/22/24
Google’s annual event for advertisers was full of AI buzzwords, but lacking in anything beyond the expected obsession over AI and some incremental updates to existing marketing products.
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Published 05/21/24
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