Welcome to episode 89 of Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host Holly G, and today we’ll be talking about engaging your community through visual content. My guest today is Lucas Luxton, Director of Tourism Partnerships at CrowdRiff. Lucas was in Australia earlier this year as […]

Talking social and digital insights with High Tea Society founder Michelle Milton   Show notes to come Find more at highteasociety.com

Changes to the Facebook algorithm and what this may mean for tourism marketers. Welcome to Episode 87 of Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today I have with me Rachel Beaney a digital and social media specialist – And we’ll be discussing the […]

BIKE TOURISM Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host Holly G. Today we welcome Russ Roca from Path Less Pedaled. We’ll be chatting about bike tourism. Welcome to the podcast, Russ. Russ Roca: Thank you so much for having me. I’m so excited to […]

Photography tips for tourism: podcast with photographer Alfonso Calero Tourism Upgrade the Podcast Episode 85 Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today we welcome Sydney photographer Alfonso Calero and we will we chatting about photography inspiration and creativity. http://www.alfonso.com.au https://www.photographytravel.net   HollyG:                   […]

The Modern Travel Media Summit was held in Sydney on Friday 22 Sept 2017. This podcast episode brings you highlights and key takeaways from The Modern Travel Media Summit. Although below is the podcast transcript, it is designed to be listened to, so pop on your headphones, press play and enjoy! Lauren Bath: Hi. My name […]

Episode 83: Evolving your tourism business to a new target audience – talking with Club Med Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host, Holly G. and today we welcome Madeleine Clow-Suares (Maddie), General Manager for Australia and New Zealand for Club Med, and Marine Blanchetier, […]

China tourism marketing – What works in Chinese social media, PR and trade marketing right now. Click on the player above ⬆️ ▶️ Episode 82 of Tourism Upgrade is LIVE from our Tourism Upgrade LIVE Sydney event held at The Dolphin Hotel in Surry Hills and we talk  China tourism marketing. We had around 80 people attend […]

What is a style guide and why you need one for your tourism business In episode 81 we are chatting with Haydn Boschetti, Design Director at Swish Designs and we talk about brand, branding and why your tourism business should have a style guide.   You can connect with Haynd here. What is a style […]

Tourism accreditation to build trust, stand out and grow your business In episode 80 we are chatting with Sheridan Ferrier, NSW Program Manager for ATAP which is the Australian Tourism Accreditation Program about how through tourism accreditation, tourism businesses can build trust, stand out and grow bookings to their business.   SHOW NOTES   HollyG: Welcome […]

Influencer marketing should be called relationship marketing, here’s why. In episode 79 of Tourism Upgrade I speak with Debbie Mundell, Head of Content at HYLAND, a Sydney based communications agency, about all the dramas that have been going on of late with Instagram – with fake accounts and fake followers – and cut through to […]

Governance for Tourism Boards and Destinations Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host, HollyG, and today we welcome Airbnb expert and host and governance and strategy consultant, Jodie Willmer. We’ll be having a discussion on governance for tourism destinations and specifically talking about some […]

Designing a social media strategy for tourism Welcome to episode 77 of Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host Holly G and today we will be discussing designing a social media strategy for tourism. I have with me on the other end of the Skype a […]

Creating awesome media famils Tips for making media famils awesome. Welcome to episode 76 of Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host Holly G., and today we will be discussing tips for creating and running awesome media famils, and I have with me Emma Castle. Emma works for […]

2017 China tourism marketing A huge thanks and welcome back  to George Cao, Co-founder and CEO of Dragon Trail Interactive based in Beijing, China. Dragon Trail Interactive is a travel focused digital marketing agency helping clients reach and engage with affluent Chinese consumers online. In this episode, George runs us through where the opportunities are for 2017 China […]

Three tools to help you grow and manage social media. Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today I’m going to share with you three tools that I use that help manage social media. Also in this episode I am going to […]

How to create customer personas for your tourism brand. Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism, and marketing leaders. I’m your host, HollyG, and today we welcome back to the podcast, Bronwyn White from MyTravelResearch.com, and we’ll be chatting about how to create customer personas for your destination. What is […]

2017 Tourism Marketing In this episode we discuss some of the tourism marketing activities and highlights from 2016 and look towards 2017 planning with Isaac Mizrachi Director of Tourism for the destination of Tel Aviv. 2017 Tourism Marketing. Please PLAY above to listen!   HollyG: Welcome to episode 72 of Tourism Upgrade, the podcast unpacking marketing […]

Airbnb Opportunities for Tourism Destinations In this episode, episode 71, I enjoy a fantastic chat with Airbnb host and expert Jodie Willmer about opportunities and lessons for tourism destinations regarding Airbnb’s latest move into Trips. Jodie has a tonne of experience in strategy and governance for destinations and not for profits so is the perfect […]

Toilets and Tourism – Episode 70 Welcome to Tourism Upgrade. The podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG and today we welcome Bronwyn White from MyTravelResearch.com and we will we chatting about Toilets and Tourism. WARNING: this post contains lots of puns! But wee’d love to hear your’s. […]

Conducting a social media audit Welcome to Tourism Upgrade, the podcast unpacking marketing trends from travel, tourism and marketing leaders. I’m your host HollyG, and today we welcome Amanda Kendle, who is a podcaster at the Thoughtful Travel Podcast, blogger at Not a Ballerina, as well as being a social media consultant. Today, we will […]

What is Food Tourism? Culinary tourism or food tourism represents when visitors have a food experience while they’re travelling. It’s about building the destination brand based on its food experiences and offering food based experiences for people to enjoy while in the destination. This could be signature restaurants, winery tours, cheese trails, craft beer experiences, apple […]