Welcome to Transforming Insight, the podcast for anyone who has the ambition to transform their Insight team and create an Insight-driven organisation. Your host is James Wycherley, chief executive of the Insight Management Academy, and the author of Transforming Insight: the 42 secrets of successful corporate Insight teams.
In the Transforming Insight podcast, we not only explore all 42 secrets outlined in the Transforming Insight book, but we also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the...
Episode 50 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Carolina Otero, Head of the Insight Function at Nestle UK.
Carolina is one of our few podcast guests whose journey into Insight was not an accident, but a conscious choice. Bringing us...
Published 06/06/24
Over the last few weeks, we’ve explored the first three pathways that successful Insight teams have taken to improve their position in the hearts, minds and decision-making processes of their companies.
We’ve called these brand, awareness and reputation, and each involves looking at our Insight...
Published 05/23/24