Episode 50: Transforming Insight at Nestle UK
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Description
Episode 50 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Carolina Otero, Head of the Insight Function at Nestle UK. Carolina is one of our few podcast guests whose journey into Insight was not an accident, but a conscious choice. Bringing us on a journey through her career, from Argentina to the UK, Carolina has seen both agency and client-side roles working with a list of enviable brands and companies. Understanding the value in her learnings from previous roles, Carolina shares her experience of a total reset and redefinition of Insight at Nestle UK. Carolina was a driving for transformation, building a new foundation for the Insight team. Carolina shares her playbook on empowering teams, highlighting the importance of helping each team member contribute to and feel part of the collective growth, ultimately achieving a team that is greater than the sum of its parts. We examine the shift from technical expertise to skills like influencing, storytelling, and data synthesis to drive actionable Insights. We end the episode with Carolina sharing an important lesson for other Insight leaders – “to develop the team, to empower the team and use the talent that you have within”. Please listen to find out more!
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