Episode 3: The purpose of Insight
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Description
The IMA carries out a lot of benchmarking to help organisations in the UK, North America, Europe and Asia better understand their Insight capability. What are the most common findings? Many Insight leaders recognise that they spend more time producing data, facts and figures than real insights and are so busy peddling on the corporate hamster wheel that they don’t reflect on the underlying purpose of Insight.
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