Episode 4: Transforming Insight at ASOS
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Description
In this extended episode, James Wycherley is joined by Sandra Kampmann, Director of Insight and Analytics at ASOS. They discuss Sandra’s role, her career path and presumptions about Insight, her ambition to transform Insight and the Insight strategy she is developing - not just for her team, but for the whole organisation.
More Episodes
Episode 50 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Carolina Otero, Head of the Insight Function at Nestle UK.
Carolina is one of our few podcast guests whose journey into Insight was not an accident, but a conscious choice. Bringing us...
Published 06/06/24
Published 06/06/24
Over the last few weeks, we’ve explored the first three pathways that successful Insight teams have taken to improve their position in the hearts, minds and decision-making processes of their companies.
We’ve called these brand, awareness and reputation, and each involves looking at our Insight...
Published 05/23/24
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