Episode 50 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Carolina Otero, Head of the Insight Function at Nestle UK. Carolina is one of our few podcast guests whose journey into Insight was not an accident, but a conscious choice. Bringing us...

Over the last few weeks, we’ve explored the first three pathways that successful Insight teams have taken to improve their position in the hearts, minds and decision-making processes of their companies. We’ve called these brand, awareness and reputation, and each involves looking at our Insight...