In the last episode of season 1, episode 10, we introduced the concept of Insight farming and drew a comparison between Insight farming and Insight hunting. Insight hunting represents the natural tendency of most Insight teams to spend nearly all their time on new primary research or analysis – hunting for new discoveries. Insight farming represents an evolution for Insight teams, shifting the focus to knowledge development, the knowledge that is often drawn from many different sources and many pieces of research and analysis that have been completed in the past. In the next few episodes of our podcast, we’ll examine 3 essential steps in the Insight farming process.