In this episode James looks at how successful Insight teams become trusted advisers. In the last episode, Lisa and I were discussing how we would never influence any group of people before we had taken steps to better understand them. We thought that many of our teams could improve the insight they had regarding the internal audience for their work. But having taken steps to better understand decision-makers in general, and our key stakeholders in particular, we then need to put those insights into action. So far in our podcasts, the steps we have explored to transform Insight have focused mainly on whole-team mindset and whole-team behaviours. This next step is also one for the whole team to embrace, but the nature of the challenge itself is probably more personal than most of the ones we’ve looked at so far. It could well be the biggest challenge yet for some of our colleagues.