Episode 18 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Liz Lamb, Head of Insight and Data at Card Factory. Liz gives an overview of her rich and varied career in Insight roles, in both corporate insights and agency after she “fell” into the world of Insight after her Psychology degree. Liz has worked in Insight teams for Millwood Brown, Sainsbury’s, Debenhams, Post Office, ASDA, N Brown, to now her current position at Card Factory.