Episode 22: Transforming Insight at Sainsbury's
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Episode 22 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Liz Boffey, Director of Insight at Sainsbury’s.
Liz talks about how she now sees herself as an end–to–end Insight leader, having experienced all different aspects of Insight throughout her career. Her roles span from market research, category management, consumer insight, shopper insight, agency-side and leadership roles.
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