In this episode newly annointed ITI Chief Executive Sara Crofts tells me just how a former architect is a gust of fresh air for T&I professional association leadership.  Here are just a few takeaway messages from our interview:  How Sara's background in conservation has shaped her professional viewChurch conservation terminological jargon and its relationship to languageThe Chief Exec's number one industry concernTips to AI-proof our careers in this new technological cycle What we can expect from ITI's immediate future  Please enjoy! https://www.buzzsprout.com/2025705/episodes/13705814 Hit the + plus in Apple podcasts/itunes or subscribe in Spotify to hear when new episodes drop. Some ways I can help you Level up with one of my Freelance Translator Courses Tune in to the Turn Yourself into a Booked out Freelance Translator Podcast Check out the Tools I Use & Recommend To get a 5% discount from websites for translators please click here. Tune in to the Brand the Interpreter podcast.