How to use storytelling in your content marketing... The importance of storytelling in sales and marketing If you want to build a daily-weekly-monthly lead engine then you need to learn how to weave stories into your marketing copy and content to drive traffic to your online assets and start conversations that convert to sales. Here are 3 things I do in my own storytelling: 1. Select a relevant story: look for a story related to YOUR service. This may be a personal story, a client win experience or even a successful case study or testimonial. The important thing is that the story resonates with your audience. 2. Convey values and emotions: use storytelling to convey your personal brand’s values and trigger emotions in your audience. This will generate a deeper connection and will make your message more memorable. 3. Use visual language: accompany your story with images and visual elements that strengthen your message. The power of visualization will help get your audience more involved with your story. Just remember, storytelling is a powerful selling tool, as it enables us to connect to our audience in a unique and memorable way. Use these key points to build an effective and captivating sales argument. Stories sell. It’s as simple as that. Download our FREE storytelling worksheet: https://entrepreneurialtranslator.com/storytelling Take our freelance translator business quiz: Are you looking to scale your freelance translation business? Download our direct client marketing worksheet How to find more direct clients than you can poke a stick at