When was the last time you had a website refresh or brought in an outside agency for a marketing audit? How can this elevate your brand and strengthen your sales?   Serial entrepreneur, author and speaker Charlene Ignacio shares how sales can lead your marketing strategy. Charlene also serves as the CEO of Fornix Marketing Agency, offering outsourced Marketing solutions and serving clients in the tech, MSP/IT, and cybersecurity sectors. Some of the highlights include: Her elevator pitch and origin of the Fornix name. Their ‘secret sauce’ includes the ingredients of Clarity of your Why, Clarity of your Market and how you deliver that service and the Clarity of your ICP - Ideal Client Profile.  Key: Understand the customer journey. Conducting a LinkedIn review and the importance of strategic relationships.  How she balances her schedule with project stacking and knowing how to say no. Connect with Charlene on LinkedIn and learn more about Fornix Marketing by visiting fornixmarketing.com/ --- more --- If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you. Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice. Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs. Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”. Support and Follow us: YouTube: youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6g Instagram: @twinstalkitup Instagram: @dsbleadershipgroup Twitter: @dsbleadership LinkedIn: linkedin.com/company/twins-talk-it-up/ LinkedIn: linkedin.com/company/dsbleadershipgroup/ Facebook: facebook.com/TwinsTalkitUp Facebook: facebook.com/dsbleadership/ Website: dsbleadershipgroup.com/TwinsTalkitUp