Sell benefits, not features is a lie! Let's discuss the age old marketing strategy of features vs. benefits. Why are people teaching to sell benefits not features? What makes your business unique? What are the benefits the client have to gain from working with you? What are the features that will make a customer choose you over your competition? In this conversation with Michael Janda and Brad Hussey, the importance of highlighting both benefits and features in creative businesses was discussed. Understanding the difference between features and benefits is crucial in creating effective marketing strategies. Mike and Brad also discussed various marketing strategies for differentiating products, focusing on the importance of understanding the target audience's emotional needs and preferences.******* About Two Pixels Off (Podcast)Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform!Learn More: https://twopixelsoff.com *******Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises.Learn More: https://wixstudio.com ******* Connect with Mike JandaWebsite: https://michaeljanda.comCommunity: https://morecreativeacademy.comInstagram: https://instagram.com/morejandaYouTube: https://youtube.com/morejandaLinkedIn: https://linkedin.com/in/morejandaCourses: https://morejanda.teachable.com ******* Connect with Brad HusseyWebsite: https://www.bradhussey.ca/Community: https://creativecrewcommunity.com/X: https://twitter.com/bradhusseyFacebook: https://facebook.com/bradhusseyLinkedIn: https://linkedin.com/in/bradhusseyInstagram: https://instagram.com/bradhusseyYouTube: https://www.youtube.com/@CreativeCrewCommunity