After the excitement of our mini-series with the ANA, we're now back to The Tech Marketing Podcast content you all know and love.  Introducing Dr. Leeya Hendricks, a superwoman of both sustainability and SaaS. Dive into this episode with the CMO of Rimm, as she explains how we as marketers should be approaching the topic of sustainability.  How do you avoid greenwashing, or even green-hushing? And how can marketing and the board come together to achieve greater sustainability-focused...

How can CMOs go beyond demand generation and help drive business strategy? What do they need to understand about, and share with, their CFOs? And how on earth can they quantify the returns on their brand investments?  Listen to this episode to hear from marketing leaders at Oracle, SMART Technologies, Wunderman Thompson, and the Wharton School of the University of Pennsylvania. 

The best marketing is creative but deeply analytical. It speaks to known pains and challenges but does so in an unexpected way.  In this episode, we’re joined by the fascinating Linda Brunner, an experienced chemist turned marketing leader. She offers a wealth of advice for marketers looking to develop themselves and their teams. 

When people say learn from best-in-class, this episode is the kind of thing they mean: a demand-gen strategy that pulled 200x ROI, $132m pipeline, and 91% net new leads. These are the astounding results you’re about to hear from ServiceNow’s Nghia Karoll.  Hot-foot from her ANA Keynote session, she talks us through a comprehensive marketing strategy: building brand awareness, staying in tune with customers at each stage of the buying journey, pinpoint alignment with sales – and ultimately...

When was the last time a b2b ad called for an amphitheatre, a swimming pool and A-list green room riders? We need to talk about HR Rockstars, Workday’s 60-second TV spot at this year’s Superbowl. And who better to give us the inside scoop than Erik Petersen, Workday’s Senior Director of Brand and Advertising.  Listen to this episode for a walkthrough of the production fun, a sign of how far b2b has come, and a lesson in how to extend one great idea throughout the B2B funnel. And of course...

Worse than dead – irrelevant. The funnel, the SQL/MQL obsession, broad-brush attribution, skimping on brand… according to Google’s Therese Parkes, pretty much everything in b2b tech is a ripe opportunity for overhaul. She comes to this episode armed with the latest Google research, asking CMOs to think bigger about what ‘in-market’ means and why the percentage of buyers in that bucket is bigger than you’ve been told.  Get stats you can take the board, like this killer: why cutting costs on...

Sales and marketing alignment. We all talk about it. Someone’s finally gone and done it. Wrap your ears around this episode where we wrap our heads around a game-changing new commercial model from Jeff Lowe. Yes, SMART Technologies have gone where others fear to tread and smooshed their sales and marketing tribes into one big, happy, customer-focused fam. It’s so simple, but why is it so scary? Hear Jeff share it all: How changing 235 people's job titles can make things angsty. How long it...

A conversation as wide-ranging as Lou Cohen’s experience is deep, this episode almost defies synopsis. As both demand-gen leader for one of the Big Four and digital marketing professor at NYU, Lou brings rich context to b2b’s knottiest topics. He reckons with the challenges around innovating with tech when you’re in a deeply risk-averse business – especially the great unknown that is AI.  But against all the uncertainty Lou holds fast to the importance of insight: hiring for it, structuring...

B2B sales will never be the same again. Today’s buyers (a whopping 22 per account) are younger and, thanks to COVID, accustomed to conducting their own research and buying journeys online. This has decimated traditional sales approaches and made marketing more important than ever.   In this episode, we’re joined by Bill Zengel, the man with a front-row seat to the very best B2B marketing around the world, as he marks the trajectory of marketing’s future leaders. 

With a digital marketing career spanning four decades, David Blackburn has seen a lot of new tech come and go. In this episode, the esteemed Chair of ANA’s B2B Chapter tells us why the key to his evolving career is being ‘chronically curious’ and how he sees AI’s potential to disrupt financial services as much as the internet and mobile did.   Plus, if you’re a B2B marketer and didn’t make it to ANA this year, get ready to hear why you really shouldn’t miss it again...

Join us for a discussion with CEO of AI in Business, Katie King, to find out how you should be using AI to get ahead - both now and in the future.  Katie takes us through her journey as an early adopter of AI to where she is now, as well as hitting on some key questions including: - How do you start AI deployment in your business? - What's the symbiosis between AI and human creativity?  - Why are some businesses so cautious about going down the automation route?  - What core skills do...

This week we're joined by the former Chief Data Officer of Jaguar Land Rover, Benny Benford, to find some clarity around data. Benny gives us the rundown on:  - The challenges of being a CDO - How he really wishes tech marketing and sales would approach a CDO - The importance of democratising data across your business - Where CMOs should start the get the most out of their data  Tune in now!

Discover how you can transform word-of-mouth into exponential brand growth. That's the power of influencer marketing! Jon and Harry are joined this week by special guests from Herdify,  Tom Ridges and Ed Barter. 

In a quick 30-minute round-up, here is our update on the sunsetting of GA3. With the 1st July 2023 deadline being firmed up, now is the time to be deciding how you'll move forward with your analytics. 

This is an extra special episode of The Tech Marketing Podcast, recorded live at The Channel Meet Up UK event! We have a special guest host, Amanda Fitzgerald of RedHat, and are joined by three fabulous channel experts to get their take on the day. 

We're joined by Ella Thiele and Jonathan Sedger to delve into our own creative metaverse case study - the B2B Metaverse Safari. Tune in to find out how we went about building our own metaverse environment from scratch. 

Discover how you can leverage your digital networks with CEO of Connect the Dots, Drew Sechrist. As one of the earliest Salesforce employees, Drew has gone on to develop an AI-driven networking intelligence tool, creating unified searchable databases. Tune in now to find out about the power of Connect the Dots. 

We're joined on The Tech Marketing Podcast by Director of Emerging Technology at Dow Jones, Elena Corchero. In the world of immersive technology, what's exciting us now? And what methodologies should we be approaching this kind of tech with? 

Are you ready to take your channel marketing to the next level? If so, you should be joining us at The Channel Meet Up 2023.  We're talking game-changing keynote speakers, unparalleled networking opportunities, and genuine peer-to-peer learnings.  In this episode, we're spilling all the details about what you can expect from the first event in the UK on the 23rd March.  Don't miss out on this exclusive preview - listen now! You can register now for the first event in Windsor, UK, on the...

We're joined by a very special guest, Amanda Fitzgerald, Head of Global Commercial Partner Marketing at RedHat.  With over 15 years of experience in every facet of partner marketing that you can think of, Amanda takes us back to basics and focuses on what CMOs want to know. What's the sweet spot for MDF? How should you split your MDF between partners? How do you create alliances across your business?  For your partner marketing masterclass, tune in now.

Join Jon and Harry to dive into the world of CES, and find out which innovations we're really excited about for the future of tech in B2B. 

Hosts Jon and Harry are joined by Claire McAughtry, Group Account Director, and Lisa Ruddy, Vice President, to talk through the Dell Precision Game Hub - an immersive,  360°, 3D digital learning experience. 

Join Jon, Harry and Minaz as they dive into our hugely successful and long-standing ABM program designed for Hitachi Vantara. Coming away with x2 golds from the recent B2B Marketing Awards, you're bound to come away having learnt something new.

Join us for a laugh as we chat about some of our best learnings from the award-winning Sage Sound Advice podcast.  Tune into hosts Jon and Harry, and a voice from behind the scenes, our own Tech Marketing Podcast producer, Nia Turner. 

With the media industry moving away from 'clicks' as a measure of success, we look at increasingly popular 'attention metrics' to see how CMOs should be making the most of their data.