With over 300 Italian food and beverage companies showcased at the Summer Fancy Food Show 2024 in New York City, Italy's pavilion stood out with a distinct red carpet and notable guests including culinary celebrities and government officials. Minister Francesco Lollobrigida highlighted Italy's impressive 40% growth in food exports to the US since 2019, emphasizing the artisans' dedication to quality and tradition. Amidst business, the Italians' spirited gathering to watch a soccer match underscored their passion for both food and national unity.