We address common misconceptions about food counterfeiting and protection. While generic food items like pizza or mozzarella cannot be legally protected against imitation, specific products with designations of origin, such as Mozzarella di Bufala Campana DOP, can and should be safeguarded. This protection ensures quality, preserves cultural heritage, and supports local economies. We talk about a few analogies, comparing generic foods to cars and specific protected items to luxury brands.