Mapping the way to a compelling position

In today's crowded market, standing out is crucial for success. But with so many brands vying for attention, how can you make sure your brand rises above the noise? The answer lies in differentiation strategy. Whether you're a small business owner or a marketing professional, this episode will...

In this episode, we disect competitive analysis, exploring the "what," "how," and "why" of this crucial aspect of brand strategy. Join me as I walkthrough a simple framework that you can use to take your brand to the next level!