Mapping the way to a compelling position

In today's crowded market, standing out is crucial for success. But with so many brands vying for attention, how can you make sure your brand rises above the noise? The answer lies in differentiation strategy. Whether you're a small business owner or a marketing professional, this episode will give you the tools and insights you need to stand out in a crowded market and build a brand that truly resonates with your audience. So tune in to "Rising Above: Differentiation Strategy in a Crowded...

In this episode, we disect competitive analysis, exploring the "what," "how," and "why" of this crucial aspect of brand strategy. Join me as I walkthrough a simple framework that you can use to take your brand to the next level!

Uncustomary Talk; Demystifying the Buyer Persona Join me as we explore the concept of the buyer persona and how it can help you better understand your target audience and tailor your marketing efforts to their unique needs and preferences.

How to uncover the Brand core? Exploring Practical exercises and real world examples

Answering key questions about brand strategy. What is brand strategy, Why we need it, the difference between visuals and strategy and how to create a brand strategy.

Exploring what "brand" really means.

Uncustomary Talk introduction, was originally aired on linkedin