S4E05 (Archive) - Selling The Moon, Part II
Listen now
Description
From the Digital Box Set: In Part Two of "Selling The Moon," we pick up the story with the success of the Gemini program, which leads NASA to believe they might reach the moon faster than anticipated. But then tragedy strikes and the Apollo project is put on hold for more than a year. But when the improved Apollo program returns, the race to the moon accelerates - as does the remarkable marketing that surrounds it. NASA continues to sell the moon landing as a technological marvel that will benefit Americans, advertisers jump on the bandwagon, television networks brace for the big landing, and Neil Armstrong finally delivers on JFK's promise. This is an archived episode that aired originally on January 30, 2015.
More Episodes
Take a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising:   The sandwich board.   They have been around for over 200 years.   Cities try and ban them. Storekeepers love them.   They can make you smile. They can make you angry. They can attract a lot of...
Published 04/20/24
Customers often lie to companies in surveys, polls and focus groups.   Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.   So what are advertisers to do?   One solution is Google.   What we type into the Google search window is like a truth...
Published 04/13/24