S10E07 - It’s Finger Lickin’ Bad: Marketing in the Time of Covid
Listen now
Description
This week, we explore how the pandemic is affecting the world of marketing. Some products are tanking while others are setting sales records. We’ll tell the story of how one airline has started selling airplane food in grocery stores and why lipstick sales have tanked but plastic surgery is booming. Who wins and who loses is very surprising.
More Episodes
This week, we answer listener questions. We’ll talk about how bands create theme songs for TV shows and how much they get paid.  We’ll go back in time and talk about that flirtatious couple from that famous Nescafe TV campaign.  And we’ll explore why condom makers now market different sizes, when...
Published 06/22/24
This week, it’s our annual Brand Envy episode.   Every year, I list four brands I’ve admired from a distance.   We’ll talk about a classic board game created by a Canadian couple.   An ice cream chain founded by another Canadian.   An iconic lighter that was named after a zipper.   And a woman...
Published 06/15/24